Sierra Gates, born Sierra Renee Thomas, is a name synonymous with resilience, ambition, and entrepreneurial success. Rising from humble beginnings in Decatur, Georgia, she has transformed personal struggles into a multi-faceted beauty empire, while simultaneously captivating audiences on reality television. With her dynamic personality, business acumen, and authentic storytelling, Sierra has become an influential figure in the worlds of beauty, media, and empowerment. This biography delves into her life journey, career milestones, and the legacy she continues to build.
| Category | Details |
|---|---|
| Full Name | Sierra Renee Thomas (professionally known as Sierra Gates) |
| Date of Birth | May 24, 1989 |
| Age | 36 (as of 2026) |
| Place of Birth | Decatur, Georgia, USA |
| Zodiac Sign | Gemini |
| Nationality | American |
| Early Life | Only child; became a teen mom at 15; raised by her mother in a close-knit family environment |
| Children | Shuniya (daughter), Shooter Jr. (son) |
| Education | Dropped out of high school; pursued entrepreneurial ventures instead |
| Early Career | Makeup artist for club dancers; day job at South DeKalb Mall |
| First Business | Sierra’s Secrets Cosmetics (2010) |
| Flagship Business | The Glam Shop (opened 2013) |
| Specialties | Microblading, lash extensions, full-face makeovers, beauty education |
| Reality TV Appearances | Love & Hip Hop: Atlanta (Season 6+), VH1 Family Reunion: Love & Hip Hop Edition, Blue Devils, The Beat Atlanta |
| Romantic Relationships | Shooter (father of Shooter Jr.), ZO (engaged 2020–2021) |
| Net Worth | Estimated $1–2 million (2026) |
| Business Ventures | Salon services, cosmetics line, beauty education, merchandise, mentorship programs |
| Philanthropy | Scholarships for single moms, free workshops for aspiring artists, faith-based initiatives |
| Awards & Recognition | Known for influence in microblading and beauty education; reality TV fame |
| Future Aspirations | National expansion of Glam Shop, TV production, memoir, AI beauty tools, philanthropy |
| Social Media Presence | Over 2 million Instagram followers; active on TikTok and other platforms |
| Key Traits | Resilient, entrepreneurial, authentic, community-focused, empowering others |
Early Life and Family Roots
Born on May 24, 1989, Sierra Gates grew up as an only child in a tight-knit family. Her mother played a pivotal role in shaping her sense of independence, though their relationship faced challenges, especially after Sierra became a teen mother at age 15, welcoming her daughter Shuniya. The responsibilities of motherhood thrust her into adulthood far earlier than most teens experience, forcing her to develop grit and resilience.
Sierra often describes her formative years as a “jungle,” where survival demanded quick thinking and adaptability. Raised in Decatur’s vibrant but sometimes unforgiving environment, her Gemini zodiac sign reflects the adaptability, charm, and quick wit that have become central to her personality. By her late teens, Sierra had moved out of her family home, carrying both the lessons of hardship and the determination to succeed independently.

First Steps into Entrepreneurship
Despite dropping out of high school, Sierra Gates never let traditional education define her future. Her entrepreneurial journey began unconventionally—she worked as a makeup artist for club dancers at night while holding a day job at South DeKalb Mall. Even as a teenager, her talent, professionalism, and charisma set her apart, allowing her to earn income and build a network in Atlanta’s nightlife scene.
In 2010, at age 21, Sierra launched Sierra’s Secrets Cosmetics, her first beauty venture. Early setbacks tested her resolve, but she persevered. By personally mixing products and building relationships with beauty influencers and local celebrities, Sierra turned her brand into a regional sensation. Her hands-on approach highlighted her authenticity, winning the loyalty of customers seeking both quality and credibility. These formative experiences laid the foundation for her entrepreneurial mindset, showing aspiring business owners that passion and persistence can outweigh formal schooling.
Building the Glam Shop Empire
Sierra Gates’ entrepreneurial vision took a major leap in 2013 when she opened The Glam Shop, a full-service beauty salon in Atlanta. The salon specialized in sought-after services such as microblading, lash extensions, and full-face makeovers. It quickly became a hub for celebrities and locals, combining luxury aesthetics with an approachable atmosphere.
Key milestones in Sierra’s business journey include:
- 2010: Launch of Sierra’s Secrets Cosmetics.
- 2013: Opening of The Glam Shop flagship store.
- 2018 onward: Microblading masterclasses achieve national attention.
Sierra’s business model emphasizes personalization, skill-building, and community upliftment, particularly by training Black women in beauty techniques. Her approach blends scalability with empowerment, creating opportunities for others while expanding her brand.
Rise to Reality TV Fame
Sierra Gates’ charisma and authenticity caught the attention of VH1 producers, leading to her reality TV debut on Love & Hip Hop: Atlanta (Season 6, 2017). On the show, she showcased her growing business empire while navigating personal and professional challenges, including co-parenting, romantic relationships, and high-profile feuds.
Her television career expanded to appearances on VH1 Family Reunion: Love & Hip Hop Edition, Blue Devils, and The Beat Atlanta, elevating her public profile. Reality TV not only amplified her brand but also offered her a platform to advocate for teen mothers, Black entrepreneurs, and women in business, blending entertainment with empowerment.

Personal Life and Relationships
Family is at the heart of Sierra Gates’ life. She shares a close bond with her daughter Shuniya, often highlighting their unique mother-daughter dynamic on social media. Sierra has openly credited Shuniya as a major source of inspiration and motivation throughout her entrepreneurial journey.
Romantically, Sierra’s life has been a public narrative. She was engaged to Atlanta rapper ZO around 2020-2021, though the relationship ended. Earlier, her relationship with rapper Shooter produced a son, Shooter Jr., further enriching her journey as a co-parent. Sierra emphasizes the importance of therapy, faith, and setting boundaries, using her experiences to advocate for mental health within Black communities.
Business Ventures and Brand Expansion
Beyond The Glam Shop, Sierra Gates has diversified her entrepreneurial portfolio. Her ventures include:
- Beauty Education: Online courses in microblading, lash extensions, and makeup artistry.
- Product Lines: Lip kits, lashes, and skincare under Sierra’s Secrets Cosmetics.
- Merchandise: Apparel promoting Glam University vibes.
Sierra also explores franchising, digital products, and influencer collaborations. Her net worth, estimated at $1-2 million in 2026, reflects both financial acumen and a dedication to brand growth. She emphasizes community upliftment through:
- Free workshops for aspiring beauty artists.
- Mentorship programs for young Black entrepreneurs.
- Faith-based initiatives and scholarships for single mothers.
Her holistic approach has cemented her reputation as both a business leader and role model.
Challenges Overcome and Lessons Learned
Sierra Gates’ journey was far from smooth. Early business failures, public scrutiny, and personal hardships tested her resolve. Dropping out of school as a teen mother drew judgment, but Sierra transformed obstacles into opportunities.
The initial failure of Sierra’s Secrets Cosmetics taught her the importance of reinvention, while reality TV amplified both praise and criticism, inspiring her to launch anti-bullying campaigns. Key lessons include:
- Persistence pays off: Daily hustle builds long-term success.
- Authenticity resonates: Transparency on TV and social media strengthens connections.
- Community focus: Supporting others elevates personal and professional growth.
These experiences shaped a resilient, empowered Sierra Gates entering her mid-30s with vision and confidence.
Influence in Beauty and Media
Sierra Gates has redefined beauty standards in Atlanta and beyond. Her microblading expertise has set trends, while her salon and online tutorials educate thousands, democratizing professional techniques.
In media, she serves as an inspiration to teen mothers, entrepreneurs, and aspiring reality stars. Podcasts, interviews, and social media content highlight her faith, family-first mindset, and entrepreneurial blueprint, influencing Gen Z and millennial audiences alike.
She has also contributed motivational content, reinforcing a “rags-to-riches” narrative that blends street-smart hustle with corporate polish.

Future Aspirations and Legacy
Looking ahead, Sierra Gates aims to expand The Glam Shop nationally, explore TV production, and publish a memoir detailing her survival and entrepreneurial journey. Her philanthropic focus includes scholarships for single mothers, mentorship programs, and community-driven initiatives.
At 36 years old in 2026, she continues to innovate, exploring AI-driven beauty tools and digital entrepreneurship. Her enduring legacy is a testament to overcoming adversity, empowering others, and building a life defined by resilience, ambition, and vision.
Conclusion
Sierra Gates’ story is one of triumph over trials, from her early struggles as a teen mom in Decatur to becoming a celebrated beauty mogul and reality TV star. Her empire, built on hard work, authenticity, and empowerment, reflects the power of determination and vision. Sierra Gates continues to inspire and uplift, proving that with resilience and purpose, challenges can be transformed into opportunities.
Frequently Asked Questions (FAQs)
How old is Sierra Gates?
Sierra Gates was born on May 24, 1989, making her 36 years old in 2026.
Does Sierra Gates have children?
Yes, she has two children: Shuniya, born when Sierra was 15, and Shooter Jr. with rapper Shooter.
What is Sierra Gates’ net worth?
Her net worth is estimated between $1-2 million in 2026, stemming from her salon, cosmetics line, and TV appearances.
Is Sierra Gates still engaged?
No, her engagement to rapper ZO ended around 2021. She is currently focused on business and family.
Where is Sierra Gates’ Glam Shop located?
The flagship store is in Atlanta, Georgia on Peters Street, with additional pop-ups and expansions in the region.
What TV shows has Sierra Gates appeared on?
She has starred in Love & Hip Hop: Atlanta (Season 6+), VH1 Family Reunion: Love & Hip Hop Edition, Blue Devils, and The Beat Atlanta.
What are Sierra Gates’ future goals?
She aims for national expansion of her beauty empire, digital entrepreneurship, AI-driven innovations, and philanthropy, including scholarships for teen moms.
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