Seung Yong Chung is a South Korean-American entrepreneur, businessman, and marketing strategist best known as the co-founder of Cashmere Agency, a leading lifestyle marketing firm in Los Angeles. While he rose to prominence for his innovative work in multicultural and digital marketing, he also gained media attention as the former husband of American actress Diane Farr, widely recognized for her role in Numb3rs and Rescue Me. Beyond his marriage, Seung Yong Chung built an impressive career as a visionary in entertainment and brand culture, successfully merging creativity with business strategy. This article explores his life, career, marriage, and personal journey.
Attribute | Details |
---|---|
Full Name | Seung Yong Chung |
Date of Birth | Not publicly disclosed |
Place of Birth | South Korea |
Nationality | South Korean-American |
Profession | Entrepreneur, Co-founder of Cashmere Agency |
Famous For | Former husband of actress Diane Farr; cultural marketing pioneer |
Spouse | Diane Farr (m. 2006 – div. 2020) |
Children | Three – Coco, Sawyer (twins), and Beckett |
Organization Founded | Cashmere Agency (Los Angeles-based lifestyle marketing firm) |
Notable Work | Leading multicultural and entertainment marketing campaigns |
Current Role | Business leader at Cashmere Agency; mentor and cultural strategist |
Public Image | Known for professionalism, privacy, and contributions to diversity in media |
Early Life of Seung Yong Chung
Birth and Childhood in South Korea
Seung Yong-Chung was born in South Korea, where he spent his early years before moving to the United States. Growing up in a culturally rich environment gave him a unique perspective on diversity and representation. This global outlook would later influence his professional career, especially in multicultural marketing.
Family Background and Cultural Roots
Coming from a Korean background, Seung Yong Chung developed strong values of discipline, respect, and dedication. His family emphasized education and hard work, which shaped his path toward business and entrepreneurship. His cultural heritage played a key role in his ability to understand audiences from different backgrounds, a skill that became essential in his career.
Education and Academic Journey
Schooling Years
Although details of his early schooling remain private, Seung Yong Chung demonstrated academic excellence from a young age. His curiosity about culture, communication, and media set him apart.
University and Higher Studies
After moving to the United States, Seung Yong-Chung pursued higher education, focusing on business, communication, and marketing. His academic training provided him with the foundation to later establish himself as an industry leader in lifestyle and entertainment branding.
Career Beginnings
Early Professional Interests
Before becoming a well-known entrepreneur, Seung Yong-Chung gained experience in the corporate world, where he learned the fundamentals of marketing and consumer engagement.
Entry into Business and Marketing
His early roles exposed him to the growing demand for culturally relevant marketing strategies, especially in diverse communities. Recognizing this gap, Seung Yong Chung began laying the foundation for what would become one of the most innovative marketing agencies in the United States.
Seung Yong Chung and Cashmere Agency
Founding of Cashmere Agency
In the early 2000s, Seung Yong Chung co-founded Cashmere Agency, a lifestyle marketing company based in Los Angeles. The agency specializes in multicultural marketing, digital campaigns, and influencer engagement, connecting brands with younger, diverse audiences.
Growth into a Leading Marketing Firm
Under Seung Yong-Chung’s leadership, Cashmere Agency expanded rapidly, working with major clients from entertainment, sports, and global brands. His vision helped the firm carve out a niche in Hollywood and beyond.
Key Clients and Projects
The agency worked with household names such as Nike, BMW, HBO, Warner Bros., and Apple Music, proving its ability to merge authenticity with global brand power. Through these collaborations, Seung Yong Chung established himself as a respected figure in the industry.
Role in Entertainment and Marketing Industry
Contributions to Multicultural Marketing
One of Seung Yong Chung’s biggest contributions is his commitment to cultural inclusivity in advertising. He ensured that brands represented voices and communities often overlooked in mainstream campaigns.
Reputation Among Hollywood and Corporate Clients
Thanks to his strategic thinking, he became a trusted partner for entertainment companies and corporations that wanted to engage authentically with multicultural audiences.
Marriage to Diane Farr
How Seung Yong Chung Met Diane Farr
Seung Yong Chung met actress Diane Farr in the early 2000s. Their relationship quickly grew strong, combining his business world with her entertainment career.
Wedding Ceremony in 2006
The couple married on June 26, 2006, in a beautiful ceremony that celebrated both Korean and American traditions. Their union symbolized love across cultures and became an inspiring story for many fans.
Married Life in the Spotlight
Throughout their marriage, Diane Farr often spoke lovingly about her husband, and the two appeared together at events. Despite their different industries, they supported each other’s careers.
Family Life and Children
Parenting Together
The marriage between Seung Yong-Chung and Diane Farr was blessed with three children: twin daughters Coco and Sawyer, and a son, Beckett.
Balancing Career and Family
Both parents made efforts to balance their professional commitments with raising their children. While Diane continued acting, Seung devoted his focus to expanding Cashmere Agency, all while remaining a supportive father.
Challenges in the Marriage
Career Pressures and Media Attention
As a high-profile couple, balancing demanding careers with family responsibilities brought unique challenges. Media attention often placed additional pressure on their relationship.
Differences That Led to Separation
Over time, personal differences emerged, and the couple decided to part ways. While neither spoke extensively about the reasons, both emphasized respect and commitment to co-parenting.
Divorce from Diane Farr
Divorce Finalized in 2020
After 14 years of marriage, Seung Yong Chung and Diane Farr divorced in 2020. The separation was handled privately, reflecting Seung’s preference to stay out of the spotlight.
Life After Separation
Post-divorce, Seung Yong Chung focused on his career and family, continuing his work with Cashmere Agency while maintaining a private lifestyle.
Relationship with Diane Farr After Divorce
Co-parenting and Respectful Relationship
Despite their separation, both Seung and Diane worked together to co-parent their three children. This respectful approach minimized media speculation and ensured stability for their kids.
Public Statements on Their Separation
While Diane Farr occasionally addressed her personal life in interviews, Seung Yong Chung has remained largely silent, reflecting his private and professional demeanor.
Personal Life of Seung Yong Chung
Personality and Private Nature
Friends and colleagues describe Seung as ambitious, creative, and disciplined. Despite his achievements, he avoids publicity, focusing instead on his work and family.
Interests Beyond Business
Outside of his professional life, Seung values spending time with his children, traveling, and exploring cultural experiences.
Achievements and Recognition
Accomplishments in Business
Through Cashmere Agency, Seung Yong Chung has been recognized as a pioneer in cultural marketing, successfully bridging the gap between brands and diverse audiences.
Acknowledgment in the Marketing World
His work has been acknowledged in the advertising and entertainment industries, solidifying his reputation as a forward-thinking leader.
Current Life and Career
Role at Cashmere Agency Today
As of 2025, Seung Yong Chung remains an influential figure at Cashmere Agency, contributing to its continued success.
Focus on New Ventures and Projects
While much of his professional life revolves around the agency, Seung has also shown interest in mentoring, consulting, and investing in innovative cultural projects.
Legacy of Seung Yong Chung
Impact on Entertainment Marketing
Seung Yong Chung’s legacy lies in his ability to redefine marketing by embracing diversity and authenticity.
Lasting Connection Through Diane Farr
Although his marriage to Diane Farr ended, his role as a father and cultural leader ensures his lasting influence both personally and professionally.
Conclusion
Seung Yong Chung is more than just Diane Farr’s former husband; he is a successful entrepreneur, cultural strategist, and devoted father. From his South Korean roots to his influential role in Hollywood marketing, his journey reflects determination, innovation, and cultural pride. While his personal life attracted attention due to his marriage, his true impact lies in his professional achievements and contributions to diversity in the entertainment and advertising world.
FAQs about Seung Yong Chung
1. Who is Seung Yong Chung?
Seung Yong Chung is a South Korean-American entrepreneur and co-founder of Cashmere Agency, best known as the former husband of actress Diane Farr.
2. When did Seung Yong Chung and Diane Farr get married?
They married on June 26, 2006, in a culturally blended ceremony.
3. How many children does Seung Yong Chung have?
He has three children with Diane Farr: twins Coco and Sawyer, and a son named Beckett.
4. When did Seung Yong Chung and Diane Farr divorce?
Their divorce was finalized in 2020 after 14 years of marriage.
5. What is Cashmere Agency?
Cashmere Agency is a Los Angeles-based multicultural marketing firm co-founded by Seung Yong Chung, known for working with global brands and entertainment companies.
6. Where was Seung Yong Chung born?
He was born in South Korea and later moved to the United States.
7. What is Seung Yong Chung doing now?
As of 2025, he continues to lead at Cashmere Agency and works on cultural marketing projects while maintaining a private lifestyle.
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